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Gunmakers made $1 billion promoting AR-15s to civilians, examine finds

Bycbs editor

Jul 28, 2022

Major U.S. gunmakers advertising a weapon utilized in some of mass shootings have tallied greater than $1 billion in sales from promoting the firearms to civilians for the duration of the beyond 10 years, in keeping with a file launched on Wednesday.

Five producers — Daniel Defense, Smith & Wesson, Sturm Ruger, Sig Sauer and Bushmaster Firearms — together promote hundreds of army-fashion semiautomatic rifles to civilians each 12 months, in keeping with the findings of the House Committee on Oversight and Reform.

The advertising of AR-15s has come beneathneath scrutiny from lawmakers and gun protection advocates following numerous mass shootings that worried the firearm, inclusive of the Uvalde taking pictures that left 19 youngsters and a couple of instructors dead. The shootings have renewed requires rules that might both ban or limition income of AR-15s, with a latest grievance alleging the firearms are advertised to young adults and younger guys “who’re interested in violence and army fantasies.”

Gunmakers who regarded at a Wednesday listening to held with the aid of using the House Oversight Committee defended their products, blaming “evil” humans for the deaths in latest shootings that worried the firearms.

“I am deeply disturbed with the aid of using those awful acts dedicated with the aid of using evil humans,” stated Marty Daniels, the CEO of Daniels Defense, whose firearm became used withinside the Uvalde taking pictures. He later added, “I trust that those murders are neighborhood troubles that ought to be solved locally.”

In a organized statement, Daniels stated that he became worried the listening to became that specialize in a “kind of firearm that became utilized in fewer than 4% of the homicides that worried firearms in 2019.”

While gun producers are cashing in on the growing recognition of AR-15 firearms, gunfire sufferers and their households are faced with the equal in clinic bills. A separate file launched remaining week with the aid of using the U.S. Congress Joint Economic Committee discovered gun violence sufferers and their households pay greater than $1 billion a 12 months in clinical costs.
Surge in gun income

The file stated its findings are primarily based totally on statistics furnished with the aid of using 5 gun producers whose guns had been utilized in mass shootings. Georgia-primarily based totally Daniel Defense noticed its sales from AR-15-fashion rifles triple to greater than $a hundred and twenty million remaining 12 months from $forty million in 2019, the House committee discovered.

Ruger’s income from such guns did nearly as well, almost tripling to $103 million in 2021 from $39 million years earlier, the file noted. Smith & Wesson’s sales from all lengthy guns, inclusive of AR-15-fashion rifles, greater than doubled to $253 million from $108 million in that identical time, it stated.

AR-15-fashion semiautomatic rifles and comparable firearms are offered on credit score with the aid of using groups that do not music or screen associated deaths or accidents however marketplace the guns to younger guys as a manner to expose their masculinity, the panel stated in summarizing its probe into the sale and advertising of attack guns.

“The commercial enterprise practices of those gun producers are deeply disturbing, exploitative and reckless,” Rep. Carolyn Maloney, a Democrat from New York and chair of the committee, stated in a statement. “These groups use competitive advertising procedures to goal younger humans — in particular younger guys.”

Gun manipulate advocates lately filed a grievance with the Federal Trade Commission calling for a probe of the advertising practices of Daniel Defense, announcing the corporation objectives younger guys just like the Uvalde shooter thru first-individual shooter video video games such as “Call of Duty” and thru social media pix with pop-tradition factors which might be appealing to young adults and youngsters.